Working alongside Tu Lingerie, a series of illustrations were developed to demonstrate to customers that purchasing bras can be both easy and straightforward. These visuals aim to convey that finding the perfect fit doesn't need to be a difficult task, making the shopping experience more enjoyable and efficient.
The illustrations were crafted to align with Tu's current brand style. Emphasis was placed on creating simple, easy-to-digest drawings that clearly highlight the different fits and sizes available. The goal was to remove the complexity often associated with bra shopping, providing customers with a clear and intuitive guide to finding their perfect fit.
This guide was developed for both in-store and online use. In-store, the illustrations help customers make informed decisions without the need for extensive assistance, fostering a more independent shopping experience. Online, the visuals enhance the digital shopping journey by providing clear, visual explanations that complement product descriptions and size charts.
The final product not only supports Tu Lingerie’s mission to make bra shopping easier but also reinforces their commitment to customer satisfaction by providing a helpful, visually appealing tool that simplifies the process of finding the perfect fit.
